Aussie Racing Cars signs Battery World as naming rights partner for its Super Series.

Johnny Kennedy, Battery World GM, said the partnership strengthens the well-known chain’s position as Australia’s leading battery retailer.

As part of the deal Battery World gains prominent branding on all of the vehicles in the Aussie Racing Cars Super Series.

Battery World’s associated company, Yuasa, will become the official battery of the Super Series and all race cars will be fitted with a Yuasa high performance battery.

Johnny said “With 2021 being an extremely successful year for Battery World, our 110 stores are extremely excited to see what this partnership will deliver to the business”.

The newly-named Battery World Aussie Racing Cars Super Series season-opener in February is
the Mount Panorama 500; the final race takes place on the streets of the Gold Coast.

Aussie Racing Cars category manager Brad Ward is thrilled with the new partnership, and Aussie Racing Cars’ new look.

“As we also unveil a new, modern logo, its only appropriate that the category which started 20+
years ago from something small and has grown to be the nationwide success story that it is today
teams up with Battery World, which has a similarly colourful and successful history, spanning over 20
years.”

Johnny Kennedy joined Battery World in August 2020 after a career forged in the batteries and auto sector. He announced rugby legend Nick Cummins, ‘Honey Badger’, as the 2020-21 summer ambassador for the brand after outlining a fresh focus for the brand – the outdoor leisure market.

Because of its essential service, the business had performed well during the pandemic, with franchisees such as Greg Leslie recording double-digit growth.