Battery World targets eastern seaboard for franchise recruitment

By Sarah Stowe | 30 Jul 2020 View comments

Battery World is seeking new franchisees for established and brand new sites, and it’s got a good story to tell about performance through the pandemic.

The retail and mobile business reports significant growth in May (21.2%) and June (20.5%) over the same period last year.

Franchisee Greg Leslie from Townsville saw large growth in May and accredited his double-digit growth to ensuring customers had continued access to quality Australian-made products when they needed it.

“We saw a massive push for Aussie-made products coming from the community, particularly with car batteries and camping and leisure products as families started to switch their international and interstate travel plans with road trips closer to home,” Greg said. 

“Our main goal as a store was to keep our doors open to help customers in a time when they needed us most. With people remaining at home, our customers were appreciative of Battery World’s free delivery initiative, as it eased their situation with convenience and continued access to necessary supplies.”

Battery World moved quickly to add to its service offer, introducing contactless delivery and free battery testing coupled with vehicle health checks and free 24/7 roadside assistance.

National major accounts manager, Daniel Klingner said the network’s commitment to the brand’s strategic business partnerships has also allowed them to assist beyond their own community.

“We worked with and continue to work closely with essential services during this period, and as a result saw our partnerships with national supermarket chains grow to allow them to mobilise more delivery vehicles.

“The satisfaction of our network’s service from our accounts during this time has exposed Battery World to international brands now seeking quality, Australian products,” he said.

Executive director, Paulus Wanandi, said tangible sales strategies and strong consumer messages helped franchisees.

“We realised early on the resounding consumer sentiment seeking Australian companies and products to support and engage with during this time. We revised the content distributed to our membership loyalty program, The Volt, to suit and launched a $99 Australian-made car battery promotion as a response, and our network saw sales increase week-on-week,” he explained.

“Many of our stores are based regionally and are vital links to the operation of their town. We made sure that our omni-channel strategy complemented the exceptional customer service and product expertise that our local stores provide.

“We’re continuously looking at ways to improve, and we’re excited for the next phase of the business as we broaden our ability to deliver and offer more quality, Australian-made products, services and product expertise across the nation,” said Wanandi.

Opportunities to buy a franchise

When it comes to expansion, Battery World aims to add to the current network of 111 stores five brand new outlets annually.

There are a host of greenfield (brand new) opportunities available across the target areas of New South Wales, Tasmania and Victoria.

New South Wales

  • Auburn
  • Bathurst
  • Bondi/ Maroubra
  • Gregory Hills
  • Guildford
  • Hurstville
  • Marsden Park/Mulgrave
  • Mittagong
  • Newcastle
  • Port Stephens
  • Taree
  • Wetherill Park

Queensland

  • Gympie

Tasmania

  • Launceston

Victoria

  • Altona
  • Ballarat
  • Craigieburn
  • Cranbourne
  • Doncaster/Balwyn
  • Melbourne Southbank
  • Narre Warren
  • Shepparton
  • Sunshine
  • Taylors Lakes
  • Traralgon
  • Warragul

Read: how newbie franchisee Matt Moore not only opened his business in a pandemic, but achieved a brilliant revenue lift too; more auto-franchise articles.