Subway scores 4-star franchise rating

By Sarah Stowe | 27 Apr 2021 View comments

Subway Australia is the latest brand to be awarded a 4-star spot in the Australian Franchise Rating Scale and the largest fast food franchise chain in Australia to achieve this, thanks to a high level of transparency and franchise performance across seven categories.

An independent assessment conducted by FRANdata placed the business among the top performers in the Australian franchise landscape.

Subway Systems Australia country director Geoff Cockerill said the results reflected the brand’s 30-year legacy.

“FRANdata’s rating demonstrates to prospective franchisees that the Subway franchise system is a strong
investment opportunity,” Cockerill said.

He told Inside Franchise Business “It’s very pleasing. I think what helped us is the long history and success over 30 years in Australia: testcd and proven operations support, a whole raft of things for a long time that we are always revisiting and refining.

“Covid certainly sharpened us up and as our field teams couldn’t focus on restaurants, they took the time to look at the business which has led to positivity and that momentum is staying with us.”

The business just recently continued to unleash its innovations on the market, introducing a pilot for its 24/7 pick up service.

Subway joins a host of high performance brands which have been recognised for their strong levels of transparency and franchise performance, including foodie brands Pizza Hut and The Cheesecake Shop.

FRANdata’s Australian CEO, Darryn McAuliffe, said “Subway offers a highly structured initial training program and has a suite of highly developed support programs in place to optimise the performance of their Australian franchisees.

“This strong rating reflects not only the expected underlying strength of a longstanding and large global franchise system, but also a fierce commitment to the success of its franchisees.”

He said the current brand overhaul and rollout of the Next Gen store design has been a significant advantage to Subway.

“This is driving improved performance in what is a highly competitive market,” he said.