New Hydraulink franchisee brings industry experience to his new business

By Sarah Stowe | 18 Dec 2020 View comments

Brand new franchisee Mitch Avins is bringing his extensive experience and qualifications to the Hydraulink business which is expanding across Western Australia.

Hydraulink – which operates under the market signature ‘best under pressure’ – delivers essential, safety-compliant and traceable hydraulic hose, fittings and services with expertise to industries requiring prompt, quality 24/7 service – either on-site or off-site.

There are more than 400 Hydraulink service outlets across Australia, New Zealand and the Asia Pacific. The business is extending its operations in WA, with franchises already established in Perth, Southern and Central WA, including major mining and agricultural centres.

Mitch will head up the new Hydraulink Bunbury franchise, servicing the south west region’s major industries including mining, logging, agriculture, construction, marine and manufacturing.

WA state manager of Hydraulink, Andrew Lever, says “Mitch Avins is already widely known and respected as a top operator in the district as the owner of Maddax Heavy Equipment Maintenance, established in 2008, which is a seamless fit with Hydraulink’s skill set.

“Mitch’s philosophy of ‘build ethical, reliable and responsible business relationships’ is highly complementary to the Hydraulink tradition of building lasting relationships through hard work and a level of service second-to-none in the industry,” he adds.

Mitch and his team have more than 35 years of experience in markets served by Hydraulink.

“Our experience with some of the most complex and vital machinery operating in WA – and our knowledge of the different operating protocols on different sites – means we can integrate Hydraulink seamlessly into partnerships with clients in diverse industries,” says Mitch.

Not only does he have extensive practical experience, Mitch has qualifications in heavy diesel mechanical skills and advanced mechanical engineering.

“It is a great advantage for clients to have a maintenance team that will save them time and money by being already familiar with world standards of quality and safety compliance. Rather than have to learn partnerships from the ground up, we arrive on-site ready to work, wherever the work is,” says Mitch.

The Bunbury business includes a 2400 sq m service facility, incorporating a 800 sq m workshop, four on-site service utes and a F550 service truck. 

Andrew Lever says “Mitch is highly valued by his clients because he knows what is possible and sets realistic, optimum goals of what is really achievable. He is a good listener and happy to advise, if required, about any alternatives to reduce costs and drive value for the customer.

“It is also very reassuring to customers that the Hydraulink people serving their needs are already familiar with the specialised requirements of their machinery and worksites. Mitch has worked extensively on some of the biggest dump trucks, excavators and materials handling machinery going around, developing experience that translates into high on-site efficiency and which is also a great asset to high and uniform safety and compliance practices over many sites.”