New Mad Mex appointment as director bows out

By Sarah Stowe | 08 Apr 2019 View comments

Mad Mex has a new national development manager who is responsible for design, construction, legal and franchising. The new incumbent takes up a role filled by outgoing Phil Blanco [pictured above]

Adam Furner joins the Mexican franchise chain with a wealth of local and international experience. His career has spanned retail development, project management and franchise expansion in the restaurant and commercial property sector.

Furner has worked with companies including Crust Gourmet Pizza Bar, Bakers Delight and New Zealand Natural.

Adam Furner joins Mad Mex as national development manager | Inside Franchise Business
Adam Furner joins Mad Mex as national development manager | Inside Franchise Business

Furner said “I am thrilled to be joining the Mad Mex Group at this exciting time in its growth and expansion journey and am looking forward to building on the success that the Mad Mex team have created to grow the business throughout the region in the coming years.”

Mad Mex director leaves

The appointment follows the strategic partnership between Mad Mex and Singapore-based restaurant group 4Fingers which took place last year.

4Fingers took a 50 per cent stake in the Mad Mex business which included buying out Mad Mex director, Phil Blanco.

Blanco has navigated the brand’s national and international expansion since 2009.  He will leave the day-to-day business but intends to remain close to the brand.

“I’m very proud of the business and brand we have built together as a team across ANZ during my 10 years as director of Mad Mex. The business has experienced strong growth and has become synonymous with quality and value in the minds of consumers. The 4Fingers partnership provides a firm base for exciting expansion opportunities for the Group in the wider APAC region,” he said.

Mad Mex recently launched its new brand positioning, ‘Fresh Fuel for Life’, which marks a significant shift in look and feel. The aim is to bridge the gap between authentic Mexican cuisine and healthy ‘fast food’ staples.

Find out more about a franchise with Mad Mex here.