Commando Steve joins Coaching Zone

By Sarah Stowe | 25 Jul 2019 View comments

Commando Steve is sporting a new role, brand ambassador for group personal training franchise Coaching Zone.

He will help give Coaching Zone members a training edge by providing advice on mindset and attitude. This content will first be released to the Coaching Zone community during the next six-week challenge commencing August 12.

As part of his ambassadorship, TV personality Steve Willis will host special community events at Coaching Zone locations across Australia and design workouts that will be released later this year. His first event will be a Super Saturday workout at Coaching Zone Newcastle on August 3.

Willis said “The Coaching Zone philosophy aligns really well with my own. I’m looking forward to working with Coaching Zone franchisees across Australia to maximise results for members and further strengthen the brand’s position in the competitive functional training market.”

Willis joins former rugby league and union players Todd Liubinskas, Bronson Harrison and Shane McLeod who are already ambassadors for the brand.

Coaching Zone and Commando Steve

Ian Jensen-Muir, CEO of Coaching Zone’s parent company Belgravia Health and Fitness, said the latest signing makes perfect sense.

“We both want to help change lives for the better,” he said.

“Steve is one of the best trainers in Australia. He’s result-driven, but that’s not just from pounding the pavement or lifting weights alone. Results come from so much more than that and his approach aligns with the Coaching Zone pillars of personalised coaching, nutrition advice, focus on individual results and access to community for support.

“We’re really excited to have him on board, as is our entire Coaching Zone franchise community, which now consists of more than 30 clubs across the country. Steve will provide added credibility as we continue to expand across Australia.”

The Coaching Zone franchise opportunity launched in April 2018, with the first club opening in Victoria in May 2018. There are now more than 30 clubs across Australia.

Coaching Zone is a specialised group personal training studio combining training and coaching.