What’s the secret to Mathnasium’s success?

US kids tutoring brand Mathnasium’s success is down to one thing: a suite of specialised training techniques that focus just on maths.

Mathnasium‘s Australian director Ratika Khandelwal told Inside Franchise Business in 2020 there is plenty of potential for the brand to grow with the educational spotlight firmly on maths-associated subjects.

“There is a major focus on maths and education happening in this country with schools focused on STEM (science, technology, engineering, math) learning and improving NAPLAN levels. We feel the timing is ideal for this concept right now.”

Ratika Khandelwal and her husband Himanshu Gupta plan to grow the footprint through a mix of franchised and company-owned education centres.

Mathnasium is a unique kids’ tutoring model, Gupta said.

“We are like a maths gymnasium with a monthly membership fee, you can come any time of the day you want.”

Mathnasium recommends optimum attendance is two to three times a week for a one hour session or 90 minutes for older kids.

“We start from kindy, typically teach to year 10 although there are some in years 11 and 12 who have gaps. But the majority are year 7 or under.”

For franchisees there is no educational experience or teaching qualifications required, and no necessity for franchisees to conduct the learning sessions themselves.

They can expect to have access to well documented operating procedures, extensive business manuals and guidelines, and thorough staff training for owners, managers, and instructors.

The low start-up costs at single unit level ($60,000 for the franchise fee) are matched with significant earnings potential, according to the franchisor.

The business has been trading for nearly 20 years and gained a global footprint of more than 1000 units.