U.K. marketing business rolls out low-cost franchise opportunity for Australians

By Nick Hall | 29 Jan 2019 View comments

Innovative technology and marketing business, BLAM! Websites and Apps has expanded its global franchise operations, rolling out a partnership programme down under.

The growth sees Australian entrepreneurs now granted the opportunity to join the business’ developing network of at-home small business owners.

Edward van der Kleijn, head of international partnerships at BLAM! said the prospect of Australian development had followed continued success in other major markets worldwide.

“In 2008, we launched in the U.S.A., however, we already had a South African business, so we were used to operating internationally. As a result, the American development took off well, and was even more successful in Canada,” van der Kleijn told Inside Franchise Business.

“We established that the business model would work well in Australia and since we’ve launched our initial campaign, the response has been amazing.”

Under the terms of the arrangement, BLAM! partners are able to earn an uncapped income from selling websites, apps and other marketing products developed by the company’s in-house design team, with the model lending itself to a variety of prospective entrepreneurs.

“As a franchisee, you have the confidence to do the job anywhere, we established a passport centre that operates 24 hours a day to accommodate our global partners. With the integration of Australia, we will operate across four time zones,” van der Kleijn said.

While a growing reliance on digital marketing initiatives is fuelling the brand’s success in the global market, van der Kleijn said it was the low start-up costs that were boosting the business’ profile in Australia. Prospective franchisees can join the business as a BLAM! partner for as little as $15,000, with no experience necessary.

“The attitudes in Australia are very good, but it’s certainly a different market from the U.S. or Canada,” he said.

“It’s quite a no-nonsense attitude, and the fact that initial start-up costs are so low, that’s proving to be a major drawcard.”

Over the next 12 months, van der Kleijn said BLAM! would be targeting around 10 to 15 franchise partners for Australia, with further growth slated for the region beyond 2019.