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Southern seafood chain headed down under

Nick Hall

A new Southern-inspired franchise restaurant Boiling Crab is headed to Australia, with an Australian master franchise opportunity on offer.

The Boiling Cra is a traditional Louisianan and Southern Texan seafood restaurant showcasing the very best in American style home-cooking, made to order and served fresh in bags to preserve flavour.

Following success in the U.S., the franchise has announced international expansion, eager to take on the developing Australian foodie culture with its brand of health-conscious and quality focused fare.

In September, Inside Franchise Business reported the emerging casual dining sector was expected to reach an average annual revenue of $389 million within the next five years, continuing the sector’s upward growth trend.

Capitalising on this, The Boiling Crab has identified the Australian market as a key growth target for its casual, full dining concept, modelled after traditional American seafood boils.

The Boiling Crab Australian master franchise owner will benefit from brand consistency, proven operational methods, training and ongoing support, in addition to marketing collateral and technology support.

Following the successful launch of the brand’s inaugural franchise location, The Boiling Crab will be looking to establish representation across Australia, with a firm focus on metropolitan areas.

The brand currently has a network of over 20 locations across the U.S., comprising of a combination of both franchise partnerships and company-operated stores.