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Superannuation firm to franchise its offer

Sarah Stowe

The rise in popularity of self-managed superannuation funds in Australia is paying dividends for Exelsuper, which has grown by 300 percent and tripled revenue since the company’s formation two years ago. The company is poised to launch a franchise model.

Chief executive officer Chris Harris said the boom in SMSFs among ordinary Australians, combined with the firm’s acquisition of Oxford Financial Services earlier this year, has underpinned the company’s progression.

“Exelsuper has been one of the pioneers of dedicated self-managed super fund specialist advice in South Australia, with our growth over the past two years also indicating how general public demand for specialist SMSF advice and service is increasing,” he said.

“Approximately one million Australians now have a self-managed superannuation fund – a figure that is expected to keep rising – so we’re confident that our own growth at Exelsuper will continue to rise as well.”

Harris said the next phase in Exelsuper’s growth is to expand from its Adelaide base. “Our plan is to build on our development in South Australia through client growth and strategic company acquisitions before pursuing opportunities interstate to eventually become a fully-fledged national firm, specialising in high quality, dedicated SMSF and superannuation services.”

On offer will be a small number of SMSF specialist adviser franchises to professionals. “We think this will significantly strengthen our SMSF brand and further boost our market share,” Harris said.

WHAT’S THE POINT OF DIFFERENCE?

The company offers fully independent insurance and investment advice, combined with administration and bookkeeping services all in one location, delivered by SMSF specialist advisers.

“When people first consider establishing their own SMSF, they soon realise that they need an accountant, financial adviser, share broker, auditor, insurance and legal advisers just to manage it,” said Harris.“

“We also pride ourselves on our easy to use fixed-priced package, which is surprisingly rare for our industry, so there are no commissions, asset-based fees, volume rebates or other hidden costs, which our clients really appreciate.”