Rugby league legend Mal Meninga and Queensland brand NightOwl Convenience have united in a partnership that will see the convenience store chain become an exclusive stockist of the Mal Meninga Fresh brand.

Mal Meninga Fresh, soon to be rolled out to most Queensland stores, will include fresh fruit, vegetables and meat.

The successful coach and decorated former rugby league player is set to become a familiar face around NightOwl’s 66-store network, playing a significant role in the brand’s full promotional calendar for 2013/2014.

“I look forward to sharing my experience with NightOwl’s franchisees. To run a successful business or coach a successful team, I need to set an example. As coach, I can’t expect my team to do the things I need them, unless I’m doing them myself.”

NightOwl franchisor Adam Adams said Mal Meninga was the perfect choice to partner NightOwl.

“Mal is a Queensland and Australian sporting icon, and he also has extensive experience in the fruit and vegetable industry,” he said.

“NightOwl is a standout brand in the convenience and retail industry. Mal recognises NightOwl is a lot more than just a corner store and we’re very excited to welcome him to our team.

“It’s a great opportunity to drive NightOwl’s fresh food offering, while encouraging families to improve their lifestyles, starting with healthy eating.”

Mal Meninga, who has 10 years’ experience in the fruit and vegetable industry, aims to spread the word about affordable healthy eating to schools, families and businesses.

“The reason I’ve been able to get to where I am is through remaining healthy. When Adam asked me to be part of this venture I was very thankful to be involved,” Meninga said.

The Mal Meninga and NightOwl partnership was officially launched on Friday, April 19 at NightOwl stores in Cannon Hill, George Street (City), and Yeronga, to a group of franchisees, suppliers and the public.

Images: NightOwl/Facebook