Q&A: Hudsons Coffee
There's more to being a franchisee in the coffee sector than making a great cup of coffee – though with Australians such keen coffee advocates, loving the brew you are serving up is a must as a starting point. Hudsons Coffee takes our Q&A…
At Hudsons Coffee a passion for coffee is at the heart of everything. The franchise model is designed to give franchisees the tools for success – from site selection to training and ongoing support.
What distinguishes you from your competition at consumer level?
We take pride in our unique premium coffee blend. We think the perfect coffee experience is not limited to taste and aromas, it's also about the overall experience, from efficient and friendly service to the inviting ambience of our stores in strategic locations including business districts, regional areas, airports and hospitals.
How is your franchise offer distinct?
Our models allows our franchisees flexibility to plan their business around their life and create a better work/life blend.
How do you benchmark franchisee performance?
Performance data is collated on a monthly basis from the franchisees' profit and loss data, and this is benchmarked against other stores in the network. Our franchise consultants then use this data to coach franchisees; this encourages best practice and a greater return on investment for our franchisees.
We also conduct a comprehensive store audit program called the 3 Bean Assessment which measures operational standards across all areas of a franchisee's business, with top performers rewarded annually.
6 KEY FRANCHISE DETAILS
- Established 14 years
- 41 franchisees
- Length of agreement: 10 years
- Turnkey cost of franchise: $250,000 to $400,000
- Are there any hidden extras? No, all costs are disclosed to the franchisee during the recruitment process
- Ongoing fees: 8% royalty and 2% marketing levy