Plus Fitness opens in Singapore
Plus Fitness 24/7 has taken its brand to a third overseas market, opening its first gym in Singapore.
The Aussie fitness chain has appointed master franchisees who plan to establish 25 gyms in the next three years. Nine franchise territories are already sold in Singapore.
Darryl and Amanda Ayris spent a year researching the 24/7 worldwide gym market before settling on the Plus Fitness business model.
Plus Fitness Singapore
Darryl Ayris said “The fitness market in Singapore is growing rapidly with an emphasis on high end state of the art equipment and clubs offering 24/7 access with functional training and classes as standard. The Plus Fitness model was able to deliver a product that was ideally positioned for the market and we are excited to be bringing the brand into Singapore.
“Plus Fitness provides its franchisees with a powerful and supportive back office that’s at the forefront of the fitness industry. The relationship we have already formed with the head office team and the synergy in business principles will go a long way to ensuring our combined success in Singapore,” he said.
The gym chain’s co-founder Nigel Miller said “We believe our timing for entry into Singapore is perfect and the locations that Darryl and Amanda have earmarked for future growth will see the brand perform well.”
He praised the couple’s achievement of selling nine territories in a short period of time.
“Darryl and Amanda have extensive experience in the fitness franchising space in both Australia and Singapore. Their work ethic has been unquestionable,” he said.
Franchisors John Fuller and Nigel Miller have an extensive network of more than 260 gym franchises across Australia, New Zealand and more recently India under a master franchisee arrangement.
The gym chain has been active in fundraising activities, most recently with a campaign for Beyond Blue in Australia and The Mental Health Foundation of New Zealand.