New Stellarossa cafes are sporting a fresh look as the chain works on expanding business models to include a drive through.
The first drive through outlet is currently under construction at Sippy Downs on the Sunshine Coast and will open in mid April.
Further expansion includes a further four cafe outlets scheduled to open by September.
Upcoming sites will be liveried in the brand new look showcased by the just-open store at Pumicestone Village in the Caboolture/Bribie Island corridor.
Stellarossa new design
Founder and franchisor Darren Schulz told Inside Franchise Business about the thinking behind the new design.
“We wanted to create a warmer and more comfortable environment for our customers. Our brief to the designer was to create a a more traditional cafe feel with elements of European cafes and bars that are decades old and stand the test of time.”
Schulz said the store design avoids a literal translation of the traditional dark and heavy European cafe and retains some of the lightness familiar to Stellarossa customers.
Expansion continues for the Queensland-based cafe chain. There is a lot of opportunity in the home state right now, says Schulz, but the business is geared up for Australia-wide growth.
There is a target of up to 12 drive through outlets to launch over the next two years.
Inside Franchise Business: new look Stellarossa cafe