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Spectrum Analysis eyes up China

Sarah Stowe

Melbourne-based site selection consultancy Spectrum Analysis is undertaking a joint venture to offer its statistical services in China.

Spectrum managing director Peter Buckingham said there is a huge potential for business intelligence in China, where there is very large retail network.

Buckingham runs education programs on site selection and territory planning for the Franchise Council of Australia, and in the recently announced FCA Diploma of Franchising, and hopes to add an educational element to the work in China.