Danish retail furniture chain, BoConcept, is looking for new franchise partners with a passion for design, style and trends, ideally combined with some retail experience, as it continues its expansion into the Australian market.

The first BoConcept brand store opened in Paris in 1993 and 25 years later, there are more than 265 stores in 65 countries around the world, all specialising in premium quality interior design for the urban-minded customer.

BoConcept now has an aggressive plan to more than double that number of stores to 600+ over the next four to five years and lists Australia as one of its priority markets.

In Australia, it already has two stores in Sydney and one will open soon in Adelaide. But there are further plans to open at least seven more outlets down under within the next five years.

Each store, whether in Australia or overseas, delivers a unique shopping experience focused on exceptional customer service and consultancy expertise. But the company describes itself as more than a franchise. As its name suggests, it is a concept for creating outstanding modern and sophisticated living spaces at affordable prices.

BoConcept is currently looking for franchise partners in Melbourne, Perth, Brisbane, Gold Coast.

Ideal franchisees would already have the sales and management experience as well as the commercial and leadership skills to run a business. They would also need to be team players and must be motivated, creative and open-minded. Plus, they should have the intention and capacity to invest in one or more stores within an agreed geographical area.

Investors or business owners willing to diversify their portfolio are invited to contact the brand to discuss investment possibilities. Existing furniture retailers are also welcome to get in touch to discuss re-branding, along with ambitious individuals looking for a career change.

Depending on the size and location, the start-up investment required for a franchise store is about $600,000. There’s also an initial franchise fee of $40,000 per store.

In exchange, franchisees will get all the support they need to start a profitable business which is built around a quick generating cash flow model and which has an excellent price-performance ratio on its products.

BoConcept’s business model and core competencies are applied throughout the value chain from design, branding and marketing to production, logistics, sales and customer service, to optimize the overall sales performance in the stores.

Franchisees become part of a global brand, with an outstanding reputation worldwide and a unique, proven and vibrant concept and have access to training and support via BoConcept’s educational platform, that offers extensive and continuous training programs in all business areas.

They will also benefit from BoConcept’s national and locally dedicated store/trade marketing and PR actions, have access to its great store designs, efficient merchandise management system and its online design tool called Home Creator.

In addition, franchisees will benefit from the brand’s online capabilities. As a multi-channel retailer, BoConcept’s stores receive four million visitors each year while its website attracts 15 million visitors.

Headquartered in Herning, Denmark, BoConcept employs 630 people globally and enjoys annual revenue of over $252 million.

To find out more about becoming a franchisee, click here.