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Oporto opens in London

Sarah Stowe

Oporto has launched its first UK store with a rail-side offer at London’s busiest metropolitan railway hub, Victoria Station. The Sydney based Oporto’s move to serve up its fresh grilled chicken and burgers and sauces to the more than nine million travellers seeking a quick meal in transit is the first in a planned international store roll-out over the next two-years. CEO Jeff Fisher reported that sales for the first week were excellent. “Based on customer feedback and the line ups outside the store at the opening it’s clear that London was well overdue for a taste of Bondi. Many first time purchasers commented on our unique flavour profile as the most compelling factor compared to other quick service restaurants. We see this, along with the fact that we offer fresh grilled, 100 percent breast fillet chicken, as our formula for international success and growth.”

The most popular burger sold at the new UK location is the legendary Bondi Burger, which is Oporto’s largest selling item in Australia with more than seven million sold last year alone. “The Bondi beach culture and Oporto’s uniquely Australian heritage is truly a winning formula in the UK,” added Fisher, “English people simply love the association with sun, surf and the laid back Aussie lifestyle.”

The UK menu board offers the same much loved menu options as Oporto Australia. With only minor menu name changes introduced to adapt to the new market, for example The Norm Burger has been renamed the Porto Classic Burger and the nuggets are called Bondi Bites.

The UK franchise is held under a master franchise agreement. Oporto has 110 stores across Australia and New Zealand and opens an average of almost 15 stores every year. The franchise also plans to expand into the USA this year.