Mrs Fields Australia wins international award
Andrew and Debbie Benefield, the Australian operators of Mrs Fields, have been awarded the International Master Franchisee of the Year award at the cookie franchise’s Famous Brands Convention in Las Vegas.
The couple was selected from 23 Mrs Fields Famous Brands master franchisees outside of the US, across Mrs Fields Famous Brands’ two brands: This Country’s Best Yoghurt and Mrs Fields.
The award is based on growth, operational excellence and representation of the brand. President and CEO of Mrs Fields Famous Brands, Tim Casey, told the Benefields “This honour reflects your commitment, your enthusiasm and your belief in the enduring success of Mrs Fields Cookies.”
Andrew Benefield said it was “good to get recognition for the Australian franchise operation – I have always been a believer that the Australian franchise sector operates in one of the most competitive markets in the world, and this ensures the systems here have world class operations.”
The award follows the franchise’s recent announcement that Mrs Fields Australia has been selected to export its local coffee blend to the brand’s franchisees around the world including China, Pakistan and potentially South Korea, Russia and Vietnam.