Military skills a target for franchising

By Sarah Stowe | 29 Oct 2015 View comments

Ex-military personnel can make great franchisees. That’s the belief of PoolWerx CEO John OÕBrien who is targeting ex-military personnel with a $30,000 reduction on current franchise fees.

On average almost 10 per cent of Australian Defence Force (ADF) personnel leave every year, many of whom seek to build a civilian career or start their own business.

The established structures and support systems are what attracted Warren Williams to a PoolWerx franchise opportunity. Being an Army ammunition technician for 25 years was a specialised occupation but Williams has discovered he had many transferrable skills.

“I found my organisational skills and people management helped, plus you bring with you integrity and loyalty,” he says. “I looked into standalone business options but it was too daunting. With a franchise you get a lot of back up. Coming from the defence force you learn some amazing skills which can be adapted perfectly to business ownership.

“You know how to be a leader, you know how to listen and you certainly understand the importance of structure. If you are prepared for hard work youÕll reap the rewards.”

Kevin Scott worked in engineering in the Navy for 20 years and upon his retirement his first priority was to build his own business.

“I started off reading franchise magazines and PoolWerx caught my eye because I already had the technical background of pumps and water systems,” he explains.

He has run his business for six years now and believes people considering a franchise are making a smart decision.

“In many instances, like mine, you come out with a lump sum pension and it pays to do something smart with it and investing in my own business was the best option.”