What’s happening in the bakery sector right now? And how can franchise brands make the most of customer loyalty?

In this video interview Steve Plarre, director and CEO of Puckles Family and Ferguson Plarre bakehouses chats with Franchising editor Sarah Stowe about the current retail environment and how that has influenced upcoming developments to the brands.

“The paddock that grew” is how Plarre describes the business that has been around for 112 years and in the process developed very strong customer loyalty.

The company has recently undergone a strategic review; what has this revealed to this full range bakery chain?

And what’s next for 2014?