The National Franchise Convention got under way in Canberra today with former Prime Minister John Howard the opening keynote speaker.

Howard talked about leadership and the importance of understanding your audience or customer. He advised the assembled delegates that listening to people, and having convictions, are the two key elements of good leadership.

“Leadership requires listening but you need to act on your convictions,” he told the audience.

Howard also highlighted the need to include people in decision making processes. With a sense of ownership comes obligation, he added.

Howard’s views on the opportunities for franchise businesses echoed the words of the outgoing chairman of the Franchise Council of Australia, Stephen Giles, who opened the day’s proceedings.

“Franchising is the only format that allows small business owners to compete with big business,” Giles said.

“Act with conviction. Success always comes to those who will adapt and persevere,” he said.

The annual franchise convention began on Sunday 7 October with a legal symposium and concludes on Tuesday 9 October with a gala awards event to celebrate excellence in franchising.

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