Embracing the Opportunity in Australia’s 24/7 Fitness Trend

By Sarah Stowe | 06 Nov 2015 View comments

Whilst the Australian car manufacturing and retail industries have begun to suffer a slow death as international competitors continue to reign supreme, the Australian fitness industry in all its forms is experiencing healthy levels of growth that aren’t showing signs of fatigue.

Over the past five years, changing fitness trends in Australia from Yoga, Zumba and Boot Camp classes, to functional training and CrossFit have been embraced with open arms; proof that industry trends are received well by keen Aussie fitness enthusiasts.

It is no surprise then that the fitness industry has grown steadily since 2009, with The Australian Fitness Industry Report for 2012 reporting a $1.4 billion contribution to Australia’s GDP, and the economic outlook of the fitness industry expecting continued growth in conjunction with increasing levels of community participation in fitness.

In a report on Fitness Industry Trends of 2014 commissioned by Ezypay, 2013 was coined the year of the 24 hour club, the fitness industry was described as being in transition, and that the current 11% of gym members belonging to a 24 hour club is on the rise due to its appeal to a wider market demographic.

With strong evidence of financial potential for growth as well as transitioning fitness trends, the decision to invest a significant amount of money into a 24 hour fitness franchise is showing all the signs of being a promising opportunity.
 
Investing in an established franchise business provides the backing of a reputable brand, training and ongoing support, and requires limited capital and thus risk for the investor; increasing the likelihood of success for both the franchisor and franchisee.
 
While the upfront costs of buying a franchise can cause reluctance for investors to take the plunge, typical hesitations can be negated by the strong backbone of doing so into the Plus Fitness brand; boasting the #1 spot as the fastest growing Australian owned 24 hour gym franchise chain for two consecutive years.
 
Having opened over 100 Plus Fitness gyms around Australia in the past 3 years alone and with one Plus Fitness opening every 10 days, potential franchisees are reassured that their investment decision has been a smart one based on the astounding rate of growth seen by other established franchisees of the brand.
 
Unlike other gyms on the market, a Plus Fitness 24/7 Franchise doesn’t offer an aftershock of excess costs after the initial cost of franchise which in itself uniquely includes the world class equipment required to operate a gym. This is in addition to the aesthetic fit-out, signage and marketing material, training, IT set up, furniture, uniforms and ongoing support that provides constant access to all the tools needed to succeed.  

For details on franchise set up costs and procedures, check out Plus Fitness’ franchise brochure. Alternatively, you can contact via email franchising@plusfitness.com.au or call 02 4648 2099.