The Cinderella dream has been given a modern twist for one brand new franchise business. A Cinderella carriage-style limousine that has been cruising the Gold Cost tourist strip will be unveiled at the Melbourne Franchising and Business Opportunities Expo.

Alena Kouzmenkov, who runs LuxCars Development, launched the five-ton carriage six months ago in Queensland. Now she plans to offer the business opportunity to Victorians looking to buy a franchise.

“Melbourne brides are repeatedly begging us to deliver them to their weddings, but until now we haven’t been able to grant that wish.”

Kouzmenkov pointed out that the wedding industry is worth $4.32bn in Australia.

“So the business potential is massive. Apart from weddings, we are also servicing school formals, corporate functions, kids birthdays and any kind of special events.”

Russian-born Kouzmenkov is a former owner of the Country Chicken franchise chain.

• The Melbourne Franchising and Business Opportunities Expo takes place from Friday 21 August to Sunday 23 August 2015. You can register online for tickets.