The inside scoop: top tips for success in the dessert market.

If you’ve got a passion for pudding, and a desire to make a business out of dessert, there are some things you need to consider before investing in a franchised dessert brand.

5 things to get you closer to your dessert dream

1. If you are new to the hospitality business, keep in mind the hours can often be challenging

2.  Plan out your ideal business model and see whether the franchise you are looking at matches it

3. Don’t be afraid of high rents – these can be justified when proper market analysis considers the size of the market and potential of the site

4. Do your due diligence on franchising and be sure to understand all legal and financial responsibilities a small business owner should know

5. Get to understand your target audience with in-depth social and demographic statistics.