Muffin Break franchisees expand with new-look food court cafe

By Sarah Stowe | 19 Aug 2020 View comments

Long term Muffin Break franchisees Henry Zhao and Lily Liu have opened their second cafe, an outlet in Carindale, Queensland.

The store is the second Muffin Break outlet in the Carindale shopping centre.

“We are excited to open our second store with Muffin Break in the Carindale food court, especially in these times when it could be quite challenging.

“We are now two stores in the centre, and happy to join our colleague Manpreet, whose store is located outside Coles.”

And the new store is sporting a softer look that celebrates the brand’s award-winning coffee and freshly baked treats.

Muffin Break's softer sophisticated store design | Inside Franchise Business

Muffin Break’s softer sophisticated store design | Inside Franchise Business

The design team took advantage of the corner location to soften the corners on the shopfront counter, overhead framework and key signage, bringing a softer and more lightweight feel to the traditional design.

The lighter more organic feel complements the illustrated wheat wallpaper with imagery created by Australian artist Adriana Picker to highlight provenance and create a sense of movement.

Muffin Break's design showcases freshly-baked products | Inside Franc

Muffin Break’s design showcases freshly-baked products | Inside Franchise Business

Transparency into the baker’s prep zone and the bench muffin display area highlight the brand’s focus on bakery items fresh out of the oven.

A simplified and refined coffee area has sophisticated elements such as a stone upstand, integrated condiments tray and the brass motif contrasting against a black powder-coated coffee machine.

The new-look design that is being rolled out across the network brings a fresh face to the brand Henry and Lily have been loyal to for 10 years.

The couple built up a strong customer base over the decade they have been operating their store before deciding to branch out. Two years ago the couple were named QLD Franchisees of the Year by Foodco, Muffin Break’s parent company.