How MindChamps took on a $12.4bn industry

By Sponsored | 06 Feb 2020 View comments

We all like to think we’re preparing our kids for the future, but with the workforce changing at an unimaginable pace, it pays to give them the strongest start possible.

MindChamps, founded in Sydney in 1998, is the early learning program based on over two decades of international research that focuses on preparing today’s pre-schoolers for the unknown workforce they will enter in 2040.

Taken to the highly competitive Singaporean market, MindChamps is now the number one premium early learning and childcare provider and is also now in many countries around the region.

New York Times and Wall Street Journal best-selling author, Joseph A. Michelli, has hailed MindChamps as a global movement, placing MindChamps in the same league as leading global companies such as Mercedes-Benz and The Ritz-Carlton Hotel Company.

Early learning industry growth

Doug Downer, MindChamps franchise director, says that record female participation in the labour market and a growing youth population has contributed to a rise in preschools in Australia, with more than 1.3 million children attending.

“Childcare plays an important economic, social and education role,” he said. “For parents, it supports paid employment; for children, it can assist their social and cognitive development, and through quality preschool education, they can get a jump start by gaining a love of learning.”

The thriving new industry has seen revenue in the sector rise by 12 per cent to $12.4bn in the year to June 2017.

The MindChamps approach

MindChamps is the only organisation worldwide to work directly with award-winning neuroscientist, Professor Allan Snyder FRS, founder of the Centre for the Mind at the University of Sydney, to fully understand how the brain develops before school age.

Through this cognitive research, MindChamps developed its unique ‘3 Minds’ approach, focusing on the Champion Mind, the Learning Mind and the Creative Mind, to provide children with the mindset and learning tools to be the best that they can be.

It taps into the four domains of education, psychology, neuroscience and theatre to facilitate children to explore, to learn how to understand, store, recall and synthesise information and concepts.

The NSW Minister for Health and Medical Research, the Hon. Brad Hazzard MP, spoke highly of MindChamps when he opened its Frenchs Forest preschool in October.

“MindChamps is mind-blowing. This is an example of an Australian who has seen a vision and has brought it to the world,” he said.

“It is a privilege as a local MP, but also as a NSW Minister, to be here to take part in the formal opening. There is nothing more important than an education and nothing more valuable than an educator who can inspire. The whole structure and ethos of MindChamps is built around that.”

Franchise Opportunities

MindChamps’ innovative approach to education and development is proving an enormous success across the globe, benefitting MindChamps’ franchise network. Having just opened its 21st centre in Australia, MindChamps is an incredible opportunity.

For aspiring entrepreneurs looking for a high-return investment, a MindChamps franchise generates significant return on capital.

Providing earning potential of up to $600,000 per year, the business is a pathway for dedicated local community members to make a difference in the lives of others, while operating a thriving business.

No education experience is necessary. Prospective franchisees are backed by full support from Mindchamps’ expert team, including site assessment and set up, and assistance with staff recruitment and training.

Franchisee of two MindChamps’ preschools, Heidi Gulla, says that as well as loving the mindset component, MindChamps appealed to her as it took the hard work out of the experience.

“There is always someone there to help, giving me freedom to run a business with a model that already works in a very profitable industry,” she said.

If you are ready to join this highly rewarding education movement and business model, visit