Hungry Jack’s whopper decision to go vegan

By Nick Hall | 04 Oct 2018 View comments

Inside Franchise Business: Hungry Jack's new vegan burger (Image via hungryjacks.com.au)Fast-food franchise giant, Hungry Jack’s has committed to introducing a vegan offering to its menu, after a series of successful trials earlier this year.

In June, Hungry Jack’s trialled the vegan cheeseburger in select stores in Sydney and Melbourne, and following an overwhelmingly positive consumer response, is now rolling out the product in all 400 Australian stores.

Hungry Jack’s vegan burger will feature two veggie patties made with 100 per cent Aussie veggies including carrots, peas, potato and capsicum, melted vegan cheese, tomato, lettuce, ketchup, and locally-made vegan mayo on a sesame seed bun.

The latest addition follows a familiar pattern for Australian fast-food operators, with Mexican franchise Zambrero and pizza chain Domino’s all committing to providing vegan alternatives in the last year.

Scott Baird, Hungry Jack’s chief marketing officer said the company’s decision to roll out the vegan burger was in response to growing consumer demand surrounding the sector.

“We are committed to making sure there is something for everyone at Hungry Jack’s, so we are very excited to offer a great value option to the growing number of vegans around the country,” Baird said

“We received a terrific response during the trial phase and we are confident Australians will embrace the Vegan Cheeseburger, just as they did the Veggie Whopper, which was introduced 17 years ago and is still going strong”.

According to Roy Morgan Research, more than 2.25 million Australians live a meat-free lifestyle, marking the country as the third-fastest growing vegan market worldwide.