Gelatissimo has become the first Australian franchise of its kind to expand its operations into the home of gelato, Italy, with a new store opening next to the Ponte Vecchio in Florence.

Domenico Lopresti, joint CEO of Gelatissimo, said The original concept and idea for Gelatissimo in Australia came through the unique displays and popularity gelato has in Florence.

For us now to be successfully selling our gelato to the Florence market far exceeds our wildest expectations, said Marco Lopresti, Domenico’s brother and fellow CEO. We’ve come full circle. Our strict quality focus and Italian heart has put us in good stead to take the Italians on at their own game.

Gelatissimo is now operating in six countries, including 21 locations across Australia, 13 stores in four countries in Asia, and now in Italy.