Frontline Recruitment and the $14bn jobs placement sector

By Sarah Stowe | 10 Nov 2020 View comments

Frontline Recruitment is operating in a sector valued at $14bn by analysis firm IBISworld*. And despite upheaval being the byword for 2020, the market research firm s predicting a steady rise of fortune for the recruitment services industry over the next five years.

While big names in the sector have a generalist approach, offering a broad sweep of opportunities, Frontline Recruitment has taken a niche approach. This franchised business is backed by 25 years of experience, and delivers a specialist service, exploiting its expertise within specific industries:

  • retail
  • hospitality
  • construction
  • health
  • education
  • IT and digital

Frontline Recruitment has 80,000 clients and 1.2 million candidates on its database, which franchisees can tap into. The business model provides business systems, training, budgeting and financial analysis so franchisees are set up for success from the start.

It’s a flexible model that allows franchisees to work from anywhere until the business is big enough to establish an office and employ staff.

This is a business model that appeals to professionals, however there’s no requirement for recruitment experience. Rather the franchisor values team oriented, extrovert leaders with a strong sense of drive matched by a hands-on approach and an ability to focus on and deliver great sales and customer service.

Earlier in 2020 Express Employment Professionals, a US-based recruitment firm with more than 825 franchise locations worldwide, acquired the Frontline Recruitment business.

At the time, Bill Stoller, CEO of Express, said “By purchasing Frontline Recruitment Group and joining forces, Express is poised to expand our expertise as leaders in temporary staffing to offer this type of employment to job seekers across Australia and New Zealand.”

The acquisition provides extensive expertise, resources and buying power to Frontline franchisees.

Potential Frontline Recruitment franchisees have more than 35 territories to choose from across Australia and New Zealand, with the investment level ranging from $45,000 to $75,000 depending on the territory, not including working capital.

* Employment Placement and Recruitment Services in Australia – Market Research Report, September 2020.