Franchisee selection critical at Signwave
Part of the Fastsigns sign and graphics franchise system, which has more than 525 stores in six countries, Signwave provides a range of signage solutions for its customers, including full digital output, banners, trade show displays, vehicle graphics and digital signage.
In 2007, Fastsigns International, based in Dallas, decided to purchase back the master licence for Signwave. Since then, a number of other changes have taken place, says Helen Spencer, franchise development manager. “A new management team was appointed and a new business plan was implemented with a focus on sustained growth and store profitability with a change in franchisee selection criteria,” she says.
The company looks for motivated, enthusiastic people who are excited about what the Signwave model provides in terms of brand, infrastructure, marketing and support. Experience in sales or marketing is an advantage as the franchisees are usually the face of the business and are in contact with new and existing clients on a daily basis.
Signwave also recently launched a national transit advertising campaign to continue throughout 2010, highlighting its top 10 Australian franchise results and advertising the new 1300 SIGNWAVE toll-free number.
With only one store in Western Australia, located in Belmont, Signwave is keen to use the upcoming Perth expo to boost franchise development.
“Signwave is aiming for consistent growth with four to five new franchisees per year, over a sustained period,” Spencer outlined. “We’re not about putting numbers in for numbers sake. We have a focus on franchisee selection that requires diligence in both the criteria and people who wish to become involved with the Signwave brand.”