Fitstop ramps up expansion plans for 2021

By Sarah Stowe | 28 Jan 2021 View comments

Homegrown Aussie fitness chain Fitstop ramps up its expansion plans with a bold goal for 2021 – doubling its footprint across the country.

The three year-old business has 43 franchised facilities and is already making headway into a new market – in March the first Western Australian location opens its doors in Perth.

Co-founder and CEO Peter Hull told Inside Franchise Business there are already more venues lined up in the west.

“We’ve sold five in WA, there’s a big focus to push out through the state by September,” he said.

Fitstop has its eyes set on New South Wales but will extend its reach in its home state, Queensland, and Victoria first.

Peter said Victoria is a key state for the business. Throughout the pandemic franchisees maintained 80 percent of their membership base through an online platform, and a fully customised app released at the start of Covid.

The business is now exceeding pre-Covid figures.

It’s been crucial for the brand’s focus on close-knit communities to be a continued part of the growth strategy.

Says Peter, “We’ve got the systems and procedures to roll out but it’s important to tap into the local community.”

To that end, a customised approach is a big part of each opening, ensuring the new business fits right in to the local community.

A Fitstop franchise offers a series of 45-minute sessions in which members burn calories, build lean muscle and progress athletic abilities within a fun and encouraging group training environment.

Find out more about opportunities at Fitstop.