F45 scoops Mark Wahlberg investment
Mark Wahlberg has invested in fitness franchise F45 Training.
The Hollywood star and businessman, along with FOD Capital, leads an investment group which now holds a minority stake in the fitness firm.
F45 picked the Mark Wahlberg Investment Group as a key accelerator for its ambitious global growth plans.
F45 Mark Wahlberg partnership
This investment partnership secures further large-scale expansion of the fitness chain. It will also help increase brand awareness, specifically in the high-growth US market.
The tie-up allows F45 to improve its systems and processes to benefit members and franchisees.
F45 founder and CEO Rob Deutsch and his business partner Adam Gilchrist remain at the helm as the company moves into its next phase of global growth.
“This is a monumental transaction for F45 Training,” said CEO Rob Deutsch.
“We are excited to embark on this partnership with Mark Wahlberg and his team of investors. Mr. Wahlberg’s genuine passion for fitness, proven business acumen and shared vision for F45 Training made this an ideal fit for the company, and we are proud to welcome him into the F45 family.”
Wahlberg said “Together with my investors, we are excited to be working with F45 Training. The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue disrupting the fitness industry.”
He added “The strength of F45 is that people of all fitness levels will find motivation and support in an F45 studio. We look forward to inspiring people all over the world to pursue their health and fitness goals by introducing them to F45.”
F45 fitness concept
F45 catapulted the 45-minute, station-based, heart-rate monitored functional training concept into the fitness arena.
A workout merges three separate fitness training styles: high-intensity interval training (HIIT), circuit training, and functional training.
The franchise chain has grown from a single studio in 2012 to more than 1500 studios across 40 countries.
The company was recently ranked on Entrepreneur’s Franchise 500 as well as Entrepreneur’s Fastest-Growing Franchises of 2019.
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