Cryptocurrency can buy you a Sushi Sushi store

By Sarah Stowe | 11 Jan 2022 View comments

Sushi Sushi has put up a retail outlet for sale, listing the price in cryptocurrency.

The sushi retail chain aims to be the first retailer worldwide to list a sale an offer cryptocurrency purchase prices. 

The store for sale is at Cavill Avenue, Surfers Paradise in Queensland. 

Leading the charge into cryptocurrency is Scott Meneilly, director and CEO of Sushi Sushi. He believes this step is a strategic move set to both build a good connection with customers and also lead the brand into the Metaverse,.

It will also allow the healthy fast-food brand to gain first mover advantages, reaching new consumers and different target markets before cryptocurrency becomes mainstream.

Sushi Sushi listed the store on Wednesday 15 December, pricing the $1 million store at ₿15.09 (Bitcoin), ◎3,580.25  (SOL, Solana) or Ξ161.63 (Ether).

A smart contract that sits on the blockchain will signify the purchase of the store for the crypto buyer. They will receive all future store profits, and an exclusive digital asset (NFT) that represents the ownership of the retail location.

The digital asset that represents the purchase of the store will feature artwork by Melbourne artist David Bromley, who has created designs for the brand’s takeaway packaging.

Sushi Sushi is the second franchise to announce its move into accepting cryptocurrency for the purchase of a business. Children’s multi-sports franchisor Sport Star Academy revealed in early December one franchise could be purchased for one Bitcoin.