BK’s Gymnastics inks Queensland deal to fast-track growth
BK’s Gymnastics inks a deal to fast-track growth in Queensland, partnering with a Toowoomba gymnastics club, Allstars, in a joint venture.
Allstars has more than 1200 weekly gymnastics participants and will now be 50 per cent owned by BK’s Gymnastics. Allstars’ owner Vicki Flamsteed takes on the mantle of Queensland joint venture CEO and will be responsible for the strategy to grow the BK’s Gymnastics business across the sunshine state.
First up are two sites earmarked for Richlands and Springfield, the former location a children’s ‘super leisure centre’ with gymnastics classes and an indoor pool delivering swimming lessons.
“It’s not surprising that gymnastics has moved into the top three sports in the country for kids. Many in the industry, including BK’s Gymnastics, have been working hard to make the sport more accessible and provide programs for younger kids and a progressive pathway through the sport as kids grow,” said Vicki.
“Gymnastics is no longer the highly competitive and serious sport that it once was. Those who want to compete can, but there are also many accessible and fun programs for kids of all ages.
“Gymnastics provides base skills like coordination and balance that all children can benefit from. No matter what other sports you do, gymnastics can assist you to improve your skills.
“I’m very excited about what comes next and look forward to helping to grow gymnastics further throughout Queensland so that more children have the opportunity to enjoy the benefits the sport provides.”
BK’s Gymnastics CEO Mark Rendell said the network has seen a major growth in memberships over the last two years and looked forward to expanding its reach into Queensland and giving the brand a more national presence.
“We have a new site in Caroline Springs, Melbourne, opening in July and we’re on track to secure the target of 10 new franchise sites in 2021.
“Heading further north was the natural next step for BK’s Gymnastics and partnering with an established business who has an understanding of the local market will greatly assist this growth.”
The business launched its franchise model earlier this year, with a 10-centre target set for the 2021 calendar year.
Franchise locations are available Australia-wide and footprints range from 350-650m2 with existing indoor sports centres or buildings able to be converted into a BK’s Gymnastics centre.