Barbeques Galore is at it again. The Aussie retailer’s innovative approach to the shopping experience has been enhanced with a limited-time partnership with meat business JBS Australia.

The meat packer, marketer and exporter launched its seven-week trial sale of a range of Riverina Angus beef, Great Southern lamb and Seven Point Pork products at three Barbeques Galore stores in Queensland. In-store fridges carry seven lines of products across the three brands.

It’s an ideal way to demonstrate the merchandise, which has become a bigger focus in retail outlet design following an in-depth store review.

Barbeques Galore CEO, Angus McDonald said the overall goal is to deliver a unique experience for consumers.

“As we continue to refresh our stores and brand, we have started to introduce new formats with an enhanced customer experience and extended range. Pairing Australia’s best barbeques with high quality, Australian meat is a partnership that simply made sense.”

JBS marketing manager Brad De Luca, said “The partnership means the stores become a one-stop BBQ shop. Barbeques Galore provides the BBQ and BBQ essentials that allow customers to have a complete outdoor experience, and we provide the delicious, high quality beef, lamb and pork for customers to enjoy.

“We are excited to be a part of this new path in retail. The trial period will also give us the opportunity to develop and refine the offerings available to retail customers,” De Luca said.

Inside the Everton Park concept store is a large demonstration area, “The Steakhouse”, where employees can cook meals for customers, now using the JBS Australia products.

This is one step in the process of refreshing the Barbeques Galore brand as the franchise network continues to grow, with opportunities available in some regional towns.