Footy fans will be seeing courier firm Aramex’ branding throughout the 2021-22 NRL seasons as the franchise signs up as major sponsorship partner of the Cronulla Sharks.

The signature red Aramex branding will now appear front and centre of Sharks jerseys for the national NRL audience, and signage will be displayed at Jubilee Oval home games in Kogarah and across digital assets.

Peter Lipinski, CEO Aramex Australia, says he is looking forward to delivering success for Sharks fans and franchisees through the sponsorship.

“With 25,000 Australian business customers and counting, Aramex is committed to supporting the local communities our franchise partners operate in, and we know Sharks fans represent one of the most incredibly passionate groups in the NRL,” he said.

“This sponsorship will provide a boost for the team and their fans moving into the new season, and put our franchise network on millions of TV and phone screens across Australia for the next two years.”

The courier firm is banking on the new deal raising the profile of the brand as it starts its hunt for another 300 individuals to join the network of 900 independently owned and operated courier franchises.

Peter Lipinski explains there has been a boom in demand due to the growth of ecommerce. Last year Aramex delivered more than 37 million parcels and is seeing strong growth in the first weeks of 2021.

“Covid has given us the opportunity and the need for an additional 300 franchise partners in 2021 to capitalise on surging demand in Australian ecommerce as we all adapt to this new normal. This partnership will support that goal and help grow our Aramex Australia franchise family,” he said.

Originally the Fastway business (started in New Zealand in 1983), in 2016 Fastway Australia became part of the Aramex group, which operates logistics and transportation solutions in over 354 locations across 60 countries.