Australia’s Big4 Holiday Parks has just launched the first fully bookable holiday parks mobile phone website. Ten percent of Big4’s web traffic is already generated from mobile devices, while 50 percent of Aussies use their mobile phone to access the internet.

The new website BIG4.com.au allows users to access the most up-to-date information from the holiday park chain and is fully compatible across 99 per cent of mobile operating software including iPhone, iPad, Android, Symbian, Nokia, Windows Mobile and Blackberry.

Content is uploaded directly from the online booking systems for the 180 parks, with any inventory stock being automatically updated to the mobile site.

The site is fully integrated with email, social media, and GPS. Features include an interactive park finder; mobile booking; information on all special offers and deals available; enewsletter subscription and membership purchase or renewal; gift voucher purchase.

CEO Ray Schleibs said “We are incredibly proud of the technology used in this new mobile site, with it being the first fully bookable holiday park mobile site in the world. It will be an invaluable tool for people travelling around our great country, with all the information they need to continue their journey right at their fingertips. With the ability to book as they go, the new Big4 mobile site makes the user experience as simple and seamless as possible.”

Check out BIG4.com.au on any mobile device or click to the website here.