7-Eleven launches plant-based food on the go
Convenience chain 7-Eleven has embraced the vegan trend, loading up its shelves with plant-based snacks and meat-free alternatives to good old Aussie favourites.
The 7-Eleven No Chicken and Lettuce Sandwich ($5), 7-Eleven No Egg and Lettuce Sandwich ($5), 7-Eleven No Beef Pie ($4) and 7-Eleven No Sausage Roll ($4) are available nationally in all stores.
Julie Laycock, 7-Eleven Australia’s general manager marketing, said taste was a key component of product development for the company’s food innovation team.
7-Eleven launches plant-based food
“We didn’t just want to have plant based options, we wanted to make sure they were tasty products in their own right,” she said.
“Our team developed these exclusive products with our suppliers, and we’ve done extensive testing with consumers to ensure the new products taste delicious,.
“The convenience of being able to drop into one of our 700+ stores makes it even easier for people looking for vegan friendly and vegetarian food and those who want to mix plant based meals into their diet more often.”
Choice is paramount for today’s convenience store, Laycock said.
“While our range includes our traditional meat and animal products, these new products provide more choices for more people. As Australia is one of the fastest growing plant based food markets in the world, it’s important to us that we continue to provide tasty, great value products for as many people as possible,” she said.
Laycock said the company is looking to add to the range of plant-based choices across its network.
“We’re continually looking at how we can provide more choice in our range. We’re trialling a soy milk option for coffee in a small number of stores in Victoria.”
Other menu options include a vegan-friendly falafel wrap and in selected stores a Japanese rice ball, the Teriyaki Mushroom Onigiri.