Why Hire for Baby and Maggie Moo Music are working together

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Inside Franchise Business: two franchisors are working together to encourage cross-brand supportGood franchising is all about relationships and two franchisors are working together to encourage greater support for franchisees.

Marianna Barba of Hire for Baby and Carolyn Dufton of Maggie Moo Music believe their respective franchises share business values and a target market and after creating supportive Facebook franchisee groups decided to extend the support from within their own brand to include each others’ franchisees.

Maggie Moo Music franchisees at a local level are being encouraged to meet, collaborate, share and support with Hire for Baby franchisees.

Barba said “Carolyn and I regularly share our franchising knowledge and experience with each other and thought it would be great to extend the relationship between Hire for Baby and Maggie Moo Music to our franchisees.”

Barba has been franchisor for 10 years and now has a network of 75 Hire for Baby franchises.

Dufton, who founded Hire for Baby back in 1988, is looking to reach 75 Maggie Moo Music franchisees by the end of next year.

 
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