What marks your brand as different?

To achieve our vision to be the most loved and respected coffee company in the world we are committed to providing our guests with consistent highest-quality coffee and outstanding personalised service in a vibrant store atmosphere. We value commitment to excellence; partnerships based on integrity and trust; a belief in people and changing lives and fostering a culture of passion throughout our company.

Is your brand national?

Yes. We have opened more than 500 coffee houses in Australia since 1996. Altogether we have opened over 1000 outlets globally in 40 countries.

Major form of national marketing:

Campaigns are promoted through multiple channels; our 2010 marketing campaign included TVCs, social media, magazine advertorials, web banner ads, public relations and community marketing, winning the FCA Award for Marketing Excellence.

Crucial to the success of our retail operations is Gloria JeanÕs CoffeesÕ in-house marketing agency, Immersed, which includes a full design, creative, brand, campaign, PR, social media, digital and product team. The team is working on a multi-million dollar campaign that will include TVCs, a prime-time program sponsorship, social and digital media and an in-store transactional driving promotional mechanic.

Turnkey investment:

From $300,000 to $450,000.