Snap Fitness CEO Ty Menzies says the brand’s environment lends itself well to the over-55s by offering low-impact equipment “in less intimidating environments than some of our competitors”. 

“Many of our competitors offer limited services with simple set-ups of cardio and weights, whereas we have been able to adapt and move quickly with trends. Most of our clubs now have high-intensity interval training spaces where members can vary their training.”

Snap Fitness last year launched boutique franchise 9Round in the Australian market, opening six outlets plus two in New Zealand. Also under the banner are Yogafit studios.

While the 24/7 sector was born on convenience, great amenities and low cost, Menzies does not see these factors being paramount moving forward.

“Our members want service and advice, so we have been working hard on this. We have launched the Australia’s Trusted Workout application and other in-club initiatives to help our members reach their fitness goals and enjoy their experience even more.”

Menzies says the brand has preferred supplier agreements, but there is room for flexibility whereby new suppliers suggested by franchisees may be considered.

His advice for franchisees is to invest because they have a passion for the industry and helping people in general. “We have seen an explosion in people investing into the fitness industry, but many simply want to ride the wave of the 24/7 boom, which has seen many investors be less than successful.” 

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