Be fearless and have a go. That’s the message to potential franchisees from political strategist turned Sky News contributor, Peta Credlin.
The former Chief of Staff to the Prime Minister, the Hon Tony Abbott MP, Credlin describes herself as a passionate believer and supporter of small business.
“My parents took on a small business because they felt it was the only way they could get on,” she said.
Credlin grew up working in the small business with her siblings, up at 4am stacking newspapers, working in the deli, doing deliveries, mopping the floor after school.
“Hard work is the only way to get ahead in small business,” she told the franchising community at a breakfast forum at the National Franchise Convention 2016.
Franchising provides a steady entry point for individuals wanting to move from being a wage earner to paying the wages, but it isn’t without risk, she said.
Nor does it mean the rules of corporations and commerce are not applicable.
Credlin said anyone considering buying a franchise should get advice, and ensure the business fits with their personality and what they want to get out of life.
She also highlighted the value of franchising and small business as a route to a career for women, particularly in the digital age.
Going into business, like entering politics, is tough, and women can be their own harshest critics, she believes.
“Self-doubt in business can really hold us back,” she said.
Her advice for anyone wanting to be in small business: “Be resilient. In business and in politics you are there to get things done, break down road blocks and meet commitments.
“I’ve always said success is persistence and talent in equal measures, with a bit of luck thrown in.”
But while success is what franchisees look for, and why people go into business, getting it right every time isn’t the only consideration.
Credlin believes getting it wrong can pay dividends and allow you to improve performance.
“Failure is not a bad thing. You can surprise yourself if you put your hand up and have a go.
“I wouldn’t have got anywhere without being brave enough to fail.”