Tassie-first for Laser Clinics Australia

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Inside Franchise Business: Latest LCA franchisee Cameron Bell and his Rosny Bay teamThe world’s largest provider of laser hair removal, skin and cosmetic injectable treatments, Laser Clinics Australia has successfully expanded its offering into Hobart, marking the brand’s first Tasmanian clinic.

The Rosny Bay storefront is located in the Eastlands Shopping Centre, and is spearheaded by first-time franchisee, Cameron Bell, who relocated from Brisbane for the opportunity.

Bell, who previously worked in IT, said operating a Laser Clinics Australia franchise presented a chance to redefine his career trajectory while satisfying his personal needs.

“I was an IT executive for the last 15 years, working on a number of large projects, which I finished up last year,” Bell said.

“I really wanted to do something different, but I was still attracted to new technology. Laser Clinics Australia is obviously a new industry, but the company is up to date with the latest technology so it’s really intriguing for me.”

The brand has been aggressively targeting nation-wide expansion as a key strategy for franchise network success, and identified a widening gap in the Tasmanian market, which Bell was eager to fill.

“It was a mutual decision to move. They (Laser Clinics Australia) said that they wanted to be in Tasmania, and I had been to Tasmania before for the Overland Track hike, we had friends there, so it worked out well,” Bell said.

The latest opening continues a steady run of successful expansion for the brand, which has grown to over 100 franchise clinics in just over a decade.

In August, Inside Franchise Business reported that Laser Clinics Australia had announced plans to expand internationally, with its first New Zealand franchise location to open in November.

While the new business venture is a far stretch from the IT industry, Bell’s seamless integration into the network furthers Laser Clinics Australia’s commitment to recruiting the strongest franchisees, regardless of industry background.

“I’ve run a couple of small businesses before and done some IT consulting work in a freelance space, but I never really thought that I would want to get into a bricks and mortar location,” Bell said.

“I chose the brand for two main reasons, firstly because they’re the biggest and the best. I knew that with a brand name backing there would be a customer base there for me when I opened up and secondly, because the actual model of the franchise was a little different than most other concepts, in that it was joint venture. To know that Laser Clinics Australia was on board and that they had skin in the game as well, really put my mind at ease.”

Nick Hall

Nick is business journalist at Octomedia, working on View More...
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