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Taking the guess work out of franchising

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Wendys_Sponsored.jpgThinking of running your own business, but not sure what to expect from a franchise or where to start? Want the right information and know exactly what you’re getting into? Yes. Franchisee benefits included. 

But before you bet on yourself and go into a franchise, it’s a process of making sure you know the rules of the business, being aware of how far you can go financially, doing your homework, being confident in your ability, and preparing for the future. Different franchises have varying terms and conditions about lump sum joining fees, fit-outs, and other costs. It can take some time getting your head around those details and choosing the right franchise for you. Wendy’s takes the guess work out.

Did you know that your childhood go-to for a waffle cone after school has a pretty sweet franchisee model? And it comes with sprinkles on top for franchisees. We give you the real scoop on the Wendy’s franchise model.

Here’s what makes a Wendy’s franchise the cream of the crop:

  • Franchisee success is important: Wendy’s believes in franchisee profitability and sustainability. The model is performance based, fostering trust and aligning business goals with the network. Franchisee growth and development is what drives success.  
  • Costs are made clear: Wendy’s is cost effective but also transparent about all expenses. The lump sum joining fee, for example, is charged annually across the agreement terms, assisting in franchisee cash flow. Shop fit fees are paid directly to project managers and shop fitters by the franchisee respectively. The franchisor does not charge or earn any profits made from fit-outs. Franchisees are also part of the tender process and select the shop fitter they are most comfortable with.
  • Our ears are peeled: The business has an open door policy, so franchisee feedback is taken on board and shared with the network. Some of the best ideas for cake designs, best local area marketing strategies and shop decorating have come from franchisees.
  • Customer service is key: A clean and beautifully decorated shop, friendly, smiling staff that genuinely care about their customers is a top priority. These are the ingredients for becoming the best store in the area.
  • Adding that extra scoop: Wendy’s plans to open 10 more stores this year, and introduce larger concept stores with more menu choices.   

So if this sounds like the kind of franchise with your name on it, grab a spoon and join a franchise!