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Take a ride on the Wild side

Sarah Stowe

Are you looking for a thrilling retail business opportunity? 

What if there was a model that encourages you to dream big with multi-unit opportunities?

A franchise system that is designed for franchisees.

As well as a lifestyle that lets you choose your future.

And one that offers the lowest service fee in the industry. Which means more money stays with franchisees.

A brand that provides a superior product offering celebrating major life events.

In a market where no other competitor offers equal potential for profit.

Together with a unique range of quality products – it’s a wrap!  

Wild Cards & Gifts is Australia’s premium card and gift group with a collective purchasing power, enabling franchisees to obtain specialised products at better prices. And the brand is backed by the UK’s WH Smith; a leading retail group known for books, news, cards and stationery.

And the structure of the franchise?

The model’s low cost, high profit system, together with industry leading initiatives in marketing, promotions and customer recognition is only the beginning.

Wild Cards & Gifts franchisees do not contribute to a pooled marketing fund like other models. Monthly marketing programs are delivered via supplier contributions and a highly efficient ‘user pays’ system.

This means each franchisee only pays for the promotional materials they want and need.

“I have enjoyed every day of owning my Wild store. Being part of a group means I get the best trading terms, highest turnover and lowest costs possible for my business,” said Eddie Boctor, franchisee, Rouse Hill, New South Wales.

Franchisees provide a weekly service fee of 4 percent, and the trading term benefits alone are typically double the cost of being part of the network. On average, stores operate on a 59 percent gross profit margin. The model includes a national point of sale system, assisting to keep stores on top of their business and trends.

It’s a franchise system that is designed for franchisees.

“A Wild franchise gives you a lifestyle, you’re in charge of your own destiny, you choose what you want to do,” Merridee Cartledge, franchisee, Waurn Ponds, Victoria.

Exciting, right?

But before you put on your hiking boots, make sure you are:

  • financially viable
  • willing to work in the business full-time for first few years
  • passionate about occasions, gifts and collectibles

…and have packed:

  • an understanding of retail industry
  • experience managing a team
  • family support

So if this sounds like your next Wild adventure, find out more about becoming a franchisee.