Back to Previous

SumoSalad teams up with celebrity chef to launch unhealthy food protest [video]

Sarah Stowe

SumoSalad has teamed up with Sydney celebrity chef Pete Evans in developing six new salads which form part of the salad franchise’s new protest again unhealthy lunches.

Consumers now have access to a broader range of healthy salads on offer at SumoSalad, and are encouraged to take part in a protest movement the franchise has launched against unhealthy eating.

The campaign is being promoted on SumoSalad’s website and Facebook page, where people can join the crusade to “say no to fried food and lardy lunches” and will in the future be given information on actual food court protests.

“We want the public to join the protest to increase the offer of healthy foods in the food courts,” Georgie Frew, a SumoSalad spokesperson, told Franchising.

“For breakfast and dinner, people know what they should be eating but when it comes to lunchtime, when you’re surrounded by all that bad food in the food courts, you’re naturally drawn to nuggets or chips rather than salads, which are a good choice. So [the campaign] is about educating the consumer about what a good lunch does look like.”

Luke Baylis, founder of SumoSalad, said food courts shouldn’t be offering unhealthy food on the go, but rather fuel to help us get through the rest of the day.

“On any given day, in any food court across Australia, people are buying lunches that may contain the total the recommended daily requirement in salt, fat and sugar in just one meal. Once fed, many return to their sedentary afternoon in front of the computer whilst the saturated fat gets comfortable settling in,” he said.

 

Chef Pete Evans, who heads up restaurant and catering company, Hugos Group and is also the co-host of Channel 7’s My Kitchen Rules, incorporated super foods like quinoa and edamame as well as popular choices including chicken and prawns, when putting together the six new salads, which include:

 

  • The Moroccan Roasted Vegetables with Chickpeas and Tahini Dressing
  • Miso Infused Chicken with Brown Rice
  • Tuna and Green Pea Pasta, with Chilli Lime Dressing
  • Falafel, Barley and Quinoa with Sundried Tomato, Celery, Sunflower Seeds and Citrus Dressing
  • Pete’s Summer Prawn Salad
  • Pete’s Peri Peri Chicken

 

Click here or watch the video below to find out more.