Poolwerx making waves overseas

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Inside Franchise Business: Poolwerx expand in CaliforniaAustralian-born pool and spa maintenance franchise, Poolwerx is making waves overseas, following a boom in the U.S. sector.

Poolwerx, a leading service franchise with over 25 years of experience at a local level recently signed a partnership with Redlands Pool & Spa Centre in California. 

The partnership marks Poolwerx’s 66th store in the U.S. and comes after only three years of operation in the country.  

This latest deal sees Redlands Pool & Spa Centre husband and wife owner/operators, Sharon and Cal Boothby join the Poolwerx franchisee team at an exciting period for both the brand and the industry.

Currently, the U.S. pool service industry is experiencing enormous growth, with the latest reports seeing a six percent rise in revenue for the sector over a 12-month period.

John O’Brien, CEO and founder of Poolwerx believes the partnership is testament to the company’s strong franchise model and wealth of business opportunities.

“Our recent partnership in Californiafurther validates the strong Poolwerx business model and its appeal to interested franchise owners and independent pool service operators," O’Brien said.

"Pool maintenance is something that's required year-round, and it is our mission to make sure consumers know the importance of creating safe pools for their family and friends nationwide."

This latest franchisee partnership caps off an impressive couple of years for Poolwerx, who were named No. 183 on Entrepreneur Magazine's Franchise 500®list and No. 39 in the Top Franchises under $100K.

Originally founded by O’Brien in 1992, the company developed a strong franchising model that saw successful expansion across Australia and New Zealand.

In 2015, Poolwerx took the franchising model to the U.S. Sunbelt region to immediate success, with the brand now spanning across seven states. 

The partnership with Redlands Pool &Spa Centre will add one additional retail location and 12 trucks to the Poolwerx fleet, who plan on growing by 20 stores and 85 mobile units by the end of this year, with a goal of having 300 stores and 900 mobile units open in the United States by 2023. 

Poolwerx is currently seeking qualified franchise partners across the U.S. while continuing to expand the Australian arm of its maintenance and service business. 

Nick Hall

Nick is business journalist at Octomedia, working on View More...
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