Mum-friendly franchise expanding nationally

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Home organisation franchise Home Sorted is set for expansion in every state across the country in the next 18 months, targeting the working mum looking to run a business with flexibility. Home Sorted franchisor Nina Rosace. Image: Home Sorted

Nina Rosace, CEO, said the brand is looking to expand across the country, with a goal to set up four new franchises in every state in the next 18 months.

In the business of de-cluttering bedrooms, home offices, kitchens, laundries and bathrooms, Home Sorted specialises in planning and reorganising homes. Starting with a home visit for an initial consultation and measure, a tailored action plan is then created for the client.

 “Demand for the service is out there,” said Rosace, adding that she has had enquiries from Cairns to Perth.

She has owned the business for almost 12 years, and the demand for mum-friendly jobs inspired her to tap into a “niche business” opportunity to cater for busy working mums.

 “Being a mother myself I understand the constant demands, commitments and pressures that are placed on mums to have it all,” said Rosace.

“Working mums need freedom and flexibility.”

She said her franchisees can commit to as much or as little work as they need in a professional yet affordable business.

“They can set up a home office and schedule their external home organising work into times and days that suit their family best,” she explained.

The initial investment cost for a Home Sorted franchise ranges from $14,990 for a three year term (with no renewal fee), and $17,990 for five years. The franchise model comes with national marketing support, a new Customer Relationship Management (CRM) system, and local territories.

So who is an ideal candidate?

“Mothers are valuable assets to the workforce and this home based franchise is specifically designed to assist them with building a strong and unique business model,” said Rosace.

She added that although business and home organisation experience is not necessary, franchisees tend to be organised and have great communication skills to drive their client base.

“Ideal franchisees need to be hungry to run a business.”

Does this sound like you? Take the next step now and find out more about becoming a Home Sorted franchisee. 

Noha Shaheed

Noha writes for Inside Franchise Business. She has worked across the communications landscape, with a background in PR, digital communications, and editorial. She is no stranger to digital and print media, as well as social media platforms.  View More...
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