SumoSalad has recently rolled out a new marketing campaign that encourages Australians to adopt healthier and more active lifestyles.

The campaign includes brand ambassador and celebrity chef Pete Evans, in-house dietician Georgina Moore and SumoSalad’s latest recruit, personal trainer and media personality Amelia Burton.

“For me, SumoSalad is a natural fit as the brand is in complete sync with my personal health and nutrition values.

“We have a shared love of fresh produce, healthy food that tastes great, and getting Australian’s fit,” Burton said.

The campaign aims to drive awareness of the SumoSalad brand as a healthy lunch time alternative as well as encourage customer loyalty.

Key components of the campaign:

The Lunchtime Habits Survey

SumoSalad conducted the Lunchtime Habits Survey for the second time last year, and findings were released in October.

The survey uncovered that 76 percent of Australians don’t seek out nutritious lunch options, meanwhile 30 percent eat a healthy lunch between one and two times per week.

Both Moore and Burton discussed the findings with various media to stress the importance of eating a nutritious lunch.

SumoSociety and social media

SumoSalad plans to provide its loyalty club members and Facebook fans with tips and advice from Evans, Moore and Burton via live Facebook Q&A’s and blog posts over the summer months.

The Sumo Your Life promotion

Facebook fans who profess that they want to ‘Sumo their lives’ will have access to exclusive offers and prizes from brands including Fernwood Fitness, Goodlife Health Clubs, Michelle Bridges 12WBT, Polar and Mount Franklin.

SumoSalad opened 10 new stores last year and it has aggressive expansion plans for 2014. Interested in investing in the brand? Visit the SumoSalad franchising website.