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Invest in a children’s services franchise: Sherpa Kids

Sarah Stowe

Interested in a children’s services franchise? Here is how Sherpa Kids sets itself apart from other brands in the market. Sherpa Kids model highlights the Ôowner occupiedÕ model. Image: Sherpa Kids

Offering out of school care in a highly structured environment, the Sherpa Kids model highlights the ‘owner occupied’ model where franchisees take a hands-on role to the business.

“We believe this results in a major difference in the quality of care that’s being offered,” says Vicki Prout, director of development, Sherpa Kids Australia.

“Whereas many other out of school care businesses offer little more than a baby-sitting service, we deliver a highly structured, engaging environment designed specifically to achieve a positive outcome.”

Some benefits of the franchise model include a national advertising campaign, as well as a step-by-step guide to marketing a business development for franchisees, and multiple income streams: a breakfast club, after-school care and holiday care.

Territories are school-based and each franchisee has a list of schools that they build relations with. Franchisees operate on school grounds.

However, the challenges of owning a children’s services franchise include the constantly shifting regulatory landscape and implementing and enforcing systems and safeguards. Franchisees require a Police clearance and those directly involved in the delivery of services will need the appropriate childcare qualification. Sherpa Kids Australia also requires franchisees to hold a current certificate in paediatric first aid. 

“But this all comes with great rewards; not only financial but personal too,” explains Prout.

An ideal franchisee is someone with a passion for children, who can build and manage strong relationships, and can multitask. A background in business or people management and a work history of delivery and success within a team environment is also required. A marketing or sales background is helpful, but not essential.

“The ideal franchisee would also need to be empathetic and people-focussed, and a good communicator,” said Prout.

“This is a people business and our most successful partners care about helping others achieve success, are willing and able to put in the hours and the legwork, are dedicated to the delivery of results rather than just effort, and have the personality and stamina to build a formidable franchise network.”

The initial investment of a Sherpa Kids Australia franchise is $35,000 for a five-year franchise agreement, with the option of a further two five-year terms. The model includes on-going training, marketing support, and access to the brand’s relevant platforms and lead generation activity.

Interested in becoming a Sherpa Kids franchisee? Find out more about the brand.